Amy Nicholson has been fortunate enough to serve as creative slave to some of the biggest names in advertising. She created award-winning work for ESPN, Got Milk? Nike, Prudential and three old guys that owned Snapple beverages who she made famous. One summer, she lost her mind and went to NYU Film School.
BEAUTY SCHOOL, Amy’s first documentary, was a loving portrait of the New York School of Dog Grooming. It screened at Hot Docs, Woodstock, Edinburgh and many other prestigious festivals. BEAUTY SCHOOL also got a PBS broadcast and entertained weary passengers on Virgin Atlantic.
One cold winter day, Amy’s Dad invited her to attend a beauty pageant in a remote town on the Chesapeake Bay. MUSKRAT LOVELY, her first feature, followed the stiff competition for queen at the world championships of muskrat skinning. It premiered at the Hamptons International Film Festival and charmed audiences at Florida, Brooklyn International, and Silverdocs, before airing nationally on the Emmy award-winning Independent Lens.
Her second feature was ZIPPER, a roller coaster chronicle of the redevelopment of Coney Island featuring a cast of circus freaks, stuffed-shirt politicians, and one evil developer. ZIPPER spent two years on the festival circuit, winning a Special Jury Prize at its DOCNYC premier. It went into theaters in LA and New York where it was extended twice, and qualified for Oscar consideration. It was also broadcast on PBS/WNET. Amy can now count grizzled carnies as some of her closest friends.
Amy’s films have been reviewed by Variety, Indiewire, The Hollywood Reporter, The Wall Street Journal, and The New York Times. Her most recent nonfiction project was PICKLE, a not-so-serious survey of one couple’s unorthodox collection of pets and their occasionally sudden and unfortunate deaths. After garnering more than a dozen audience awards which qualified it for an Oscar. PICKLE got national theatrical distribution, was selected for New York Times’ Op Docs, made the Cinema Eye Honors shortlist, and was nominated for an IDA Award.
Amy also just wrote and directed a short film titled IRONY, a wry collection of life’s everyday contradictions.